From April 7th to 12th, Tenza hosted a brand launch event titled "Extraordinary Technology, Driving Luxury" in Milan, Italy, marking the brand's official foray into the European market. As an official partner of Fuorisalone, a pivotal event during Milan Design Week 2025, and the Brera Design District, Tenza unveiled its intelligent luxury flagship model, the Z9GT, redefining luxury travel through technology and embarking on an elegant new journey.

BYD Executive Vice President Li Ke, BYD Executive Vice President and Chief Scientist of BYD Group Lian Yubo, and BYD Global Design Director Wolfgang Egger attended the event together.

Li Ke remarked, "We are immensely proud that the Tenza brand has commenced a new chapter in its internationalization efforts in Europe. By combining Europe's design aesthetic roots with BYD's globally pioneering new energy technology, Tenza aims to deliver an unparalleled luxury travel experience to European users, empowered by extraordinary technology."

The event featured a "DENZA EXPERIENCE" space within the Brera Design District, the heart of Milan Design Week, fostering an immersive technological and aesthetic ambiance. The world-premiere of the Tenza Z9GT, the first model to feature the Yisanfang platform, introduced its signature features such as Yisanfang parking, 180km/h high-speed tire blowout stability control, extreme steering, compass turn, and intelligent crab walking to Europe, captivating the guests and audience alike.

Throughout Milan Design Week, DENZA EXPERIENCE hosted a series of technological and aesthetic salons, inviting esteemed guests from the automotive, architecture, design, technology, and other industries to engage in discourse on topics including design, fashion, art, innovation, and technology, showcasing diverse elegance and offering numerous intellectually stimulating experiences.

Tenza's internationalization process is steadily accelerating. Since last year, the brand has entered various Asian markets, including Hong Kong, Thailand, Indonesia, and Malaysia. In Europe, with elegance, innovation, and technology at its core, Tenza anticipates entering dozens of European countries within the next two years.

As a luxury automotive brand under BYD, Tenza's entry into Europe will further bolster BYD's international market competitiveness and propel Chinese intelligent manufacturing onto the global stage. Moving forward, Tenza will continue to expedite the establishment of its international and localized service networks, engaging in a dialogue with the world through technological new luxury, and ensuring China's Tenza soars globally.