As the total box office of Nezha Reborn soars, Neta Auto, the automotive company named after the legendary figure, has also announced its plans for a fresh start.

According to multiple media reports on February 10, Hozon New Energy, the parent company of Neta Auto, disclosed its ongoing Series E funding plan during a shareholder communication meeting for 2025. The projected funding range is between 4 billion and 4.5 billion yuan, with the lead investor committing approximately 3 billion yuan. Furthermore, Hozon New Energy presented shareholders with a strategic blueprint for operational development over the next three years.

Since the latter half of 2024, Neta Auto has faced a series of challenges, including significant layoffs and salary reductions, rumored shutdowns of three factories, widespread delivery delays, debt collection efforts from suppliers, and the resignation of CEO Zhang Yong. Market analysts had speculated that the company might not survive these difficulties.

In response, Neta Auto has made concerted efforts to turn things around. These include the appointment of its founder and chairman, Fang Yunzhou, as the new CEO, seeking capital infusions, and expanding its overseas market footprint.

On December 6, 2024, Fang Yunzhou announced that Neta Auto would implement six major reform measures, aiming to achieve a 50-50 sales split between domestic and overseas markets within 2-3 years and attain overall profitability.

According to available data, Neta Auto sold 61,600 vehicles in 2024, marking a year-on-year decline of approximately 40%, with an average of over 5,100 vehicles per month. This figure falls well short of the annual target of 300,000 vehicles set by Zhang Yong at the beginning of 2024.

Official statistics also reveal that in 2024, Neta Auto sold nearly 30,000 vehicles overseas, with its sales channels expanding to 184 locations, covering key global markets such as Southeast Asia and Central and South America. For 2025, the company intends to maintain its focus on overseas markets and strive to double its annual sales figures.

Should this Series E funding round be successfully completed, Neta Auto's journey towards 'Rebirth' will undoubtedly gain significant momentum.