Driven by both consumer demand and technological advancements, the home appliance industry is undergoing a profound transformation, shifting from 'functional satisfaction' to 'experiential reconstruction'. Take air conditioners as an example; once merely devices for regulating indoor temperature, they now embody people's aspirations for healthier and smarter living.

Today, air conditioners must not only maintain precise temperature control but also offer features such as air purification and AI smart control, enabling users to enjoy a 'personalized' and comfortable living environment. User demand is the primary catalyst, and technological upgrades centered around new demands—like healthy breathing, bodily comfort, and intelligent interaction—are reshaping the industry's competitive landscape.

On February 19, Hisense unveiled its flagship new products ahead of the FIFA Club World Cup. During the preview, Hisense Air Conditioners highlighted their breakthroughs in bidirectional fresh air exchange technology and showcased multiple products, revealing their vision and confidence in constructing a comprehensive AI technology matrix centered on fresh air. This initiative precisely addresses user needs and ushers in a new era of air health, all driven by the concept of 'human-centered technology'.

· Fresh Air Technology Evolution: Refreshing Quality Air

The air conditioning industry has evolved from competing solely on temperature regulation to comprehensive 'air management'. Fresh air, a crucial aspect of improving air quality, has naturally become a new frontier for industry development. According to AVC Revo data, the growth rate of fresh air air conditioners in 2024 was 31.4%, more than double that of non-fresh air models, indicating robust development momentum.

It is evident that, in the current market, consumers are no longer solely focused on basic functions but value the healthiness and integration of air conditioning products. Fresh air air conditioners, with their ability to address users' needs in the new era, have become a rigid demand category, favored by an increasing number of consumers.

As a pioneer in fresh air air conditioners, Hisense observed users' discomfort with indoor air not circulating and feeling stuffy due to prolonged air conditioning use. In 2008, they officially launched the first domestic fresh air air conditioner. Over the following 18 years, Hisense Air Conditioners' fresh air technology has undergone seven iterations, including the first domestic large fresh air air conditioner without hole expansion and the first domestic bidirectional fresh air air conditioner, continuously setting benchmarks for quality air.

At this preview, Hisense Air Conditioners officially released their seventh-generation fresh air technology—bidirectional fresh air exchange technology. This technology simultaneously introduces fresh outdoor air while exhausting indoor stale air, resolving the limitations of traditional bidirectional fresh air technologies that could not simultaneously allow air to enter and exit or only allowed air to enter but not exit. This effectively enhances room air replacement efficiency with every breath.

Beyond fresh air technology, Hisense Air Conditioners have continuously optimized product functions in terms of purification, silence, energy conservation, and other dimensions, evolving air conditioners from 'temperature regulators' to 'whole-house smart air systems', fully satisfying users' pursuit of high-quality living experiences.

People are the measure of technology. Rooted in 'human-centered technology', Hisense Air Conditioners understand that only by truly understanding users' needs and solving their practical problems can they win market recognition. AVC Revo omnichannel monitoring data shows that Hisense fresh air air conditioners accounted for 35.4% of the omnichannel market share in 2024, ranking first in both sales volume and sales amount.

· Long-term Vision + Sports Marketing: Driving Exceptional Products

In October 2024, Hisense Group once again became an official partner of the 2025 FIFA Club World Cup (hereinafter referred to as the 'Club World Cup'). In January 2025, it officially announced the marketing theme of the 2025 Club World Cup as 'Own the Moment'.

Looking back at Hisense's long-term strategic layout, this 'reunion' was not surprising to the industry. Since establishing the strategy of 'the future lies overseas', Hisense has consistently pursued its globalization strategy based on long-term vision. Through years of investment and operation in sports marketing, Hisense has gradually developed a global development model that converts brand awareness into traffic and then into sales.

At this Club World Cup, Hisense's cutting-edge technology and innovative products will provide fans with an even more impressive viewing experience. The two new products developed by Hisense Air Conditioners for the Club World Cup expand usage scenarios and comprehensively cover users' needs, set to be officially launched during this year's China Appliance & Electronics Expo (AWE).

Hisense's 'reunion' with the Club World Cup not only sets an exemplary model for Chinese enterprises 'going global' but also brings more choices and better experiences to global consumers. Echoing the Club World Cup marketing theme of 'Own the Moment', Hisense Air Conditioners concluded this preview with 'Beyond Breathing, Caring More About the Moment', conveying their commitment to creating a comfortable viewing environment for global users.

· AI Algorithm Integration: Enhancing Exceptional Experiences

In today's era of widespread AI application, consumers are seeking a more intelligent and convenient user experience. The '2025 ByteDance Home Appliance Industry White Paper' shows that 65% of users are increasingly using smart functions of household appliances, reflecting consumers' urgent demand for 'exceptional experiences'.

To optimize user experiences and enhance intelligence, Hisense Air Conditioners continuously upgrade their AI decision-making algorithms. For example, after enabling the AI power-saving system, the air conditioner operates intelligently at low power consumption while ensuring a comfortable temperature for humans. Based on the current ambient temperature and combined with big data energy-saving algorithms, it saves approximately 36% of electricity compared to traditional cooling modes.

Additionally, smart scenarios such as Bama air and pet cooling provide tailored solutions for different users' immediate needs, satisfying their personalized air demands. In terms of product AI system upgrades, Hisense actively collaborates with giants like DeepSeek and Microsoft to accelerate the improvement of related layouts. By then, Hisense Air Conditioners' smart air system will achieve enhanced capabilities, better satisfying users' diverse air needs and creating a comprehensively comfortable home air environment.

On the path of deeply integrating AI fresh air with user needs, Hisense Air Conditioners have consistently been at the forefront of the market, leading industry changes. This profound transformation is not only based on actual needs and specific scenarios to create customized comfortable experiences for users but also provides valuable insights for industrial upgrading.

In the current air conditioning market, fierce competition exists among both new and established players. A brand's ability to accurately perceive users and satisfy various usage scenarios undoubtedly determines its success. It is believed that with the continued implementation of its 'long-term vision', Hisense Air Conditioners will continue to delve deeply into the direction of AI fresh air, embracing the 'new wind' to soar.