On April 10, BMW Group announced its sales figures for the first quarter of 2025, revealing a resilient global performance despite ongoing challenges in the Chinese market. Through its accelerated electrification strategy and diversified market approach, the group achieved stable overall sales, with notable growth in key regions like Europe and the Americas.

Global Sales: Electrification Drives Steady Progress

BMW Group delivered a total of 586,149 vehicles in Q1 2025, maintaining a level similar to the previous year (-1.4%). This was achieved thanks to robust sales in Europe (+6.2%), the Americas (+5.4%), and non-Chinese markets (+5.9%), which offset the decline in China (-17.2%).

Electric vehicles (EVs) stood out as the main growth driver, with group-wide sales of EVs (including BEVs and PHEVs) reaching 157,495 units (+28.5%). Pure electric vehicle (BEV) sales surged 32.4% year-on-year to 109,516 units. The European market performed exceptionally well, with BEV sales increasing by 64.2%, underscoring BMW's leadership in the electrification transition.

Brand Performance: MINI Hits New Electrification Highs

BMW Brand: Global deliveries totaled 520,142 units (-2.0%), but the brand saw comprehensive growth in regions outside China. Sales of pure electric vehicles reached 86,449 units (+9.9%), and BMW M Performance models sold 50,494 units (+5.0%), with strong demand for the M5 and M3.

MINI Brand: Benefiting from its pure electric model offensive, global sales increased by 4.1% to 64,626 units, 35.3% of which were BEVs. Board Member Jochen Goller noted: "One in every three MINIs sold in Europe is fully electric, and more than one in every two sold in China is fully electric."

Rolls-Royce: Affected by fluctuations in high-end consumption, sales declined by 9.4% to 1,381 units.

Motorcycle Business: The motorcycle division delivered 44,609 units (-3.9%).

Chart 1: BMW Group Sales Data for Q1 2025

Regional Performance: Europe Leads, Americas Robust

Europe: Total deliveries reached 241,867 units (+6.2%), with a slight decline of 1.3% in the German home market but a surge in electric vehicle orders.

Americas: Delivered 114,313 units (+5.4%), with the US market contributing 94,591 units (+4.1%).

Asia: Overall sales in Asia declined by 12.2% to 214,203 units, but BMW emphasized its continuous efforts in the Chinese electric vehicle market through its "Technology Openness Strategy".

Chart 2: BMW Global Regional Sales Performance

BMW Vehicle Production Base Strategy:

BMW's global production base strategy focuses on market proximity, cost optimization, tariff avoidance, electrification trends, and supply chain efficiency. Europe (Germany, UK, Hungary) serves as the core R&D and high-end production hub, while North America (USA, Mexico) caters to the SUV and mid-range markets. South America (Brazil), Africa (South Africa), and Asia (China, India, Thailand) reduce costs through localized production, staying close to emerging markets, meeting regional demands, and supporting global exports.

Chart 3: BMW Global Production Base Layout

In Q1 2025, BMW Group navigated the industry cycle with its strong electrification capabilities and flexible market strategy. The robust performance in Europe and the Americas complemented the resilience of the Chinese market. With the introduction of new-generation models, BMW is steering the luxury automotive industry towards a sustainable future, driven by its "Technology Openness + Electrification Priority" dual-wheel strategy.

2025 Goals: Accelerating the Electrified Future

BMW Group aims to achieve two major milestones this year: to have 3 million electric vehicles (including BEVs and PHEVs) on the road and to deliver 1.5 million pure electric vehicles (BEVs).

Board Member Jochen Goller stated: "New order growth is robust, particularly in the German market, and we are confident in meeting our full-year targets."