In March 2025, the BYD Song Family continued to reign supreme in the market, securing an impressive sales figure of 96,087 units. This remarkable performance solidified its position as the top-selling SUV family among Chinese automakers for several consecutive months, cementing its status as a national-level SUV. Furthermore, in the first quarter of 2025, the Song Family surged ahead with total sales of 269,561 units, dominating the fiercely competitive SUV market and showcasing BYD's product strength and technological prowess in the segment.

"Superb Strength Forging the 'Hexagonal Warrior' of the SUV Market

The enduring popularity of the Song Family models is grounded in their comprehensive product strength and robust technological support. Whether hybrid or pure electric, the Song Family excels in exterior design, spatial layout, and core technology configuration, earning them the moniker of 'hexagonal warrior' in the automotive world.

"Sales Leader DM-i Models, Through Technological Innovation, Slash Fuel Consumption Costs by 46%

The DM-i models, with their technological innovations, have reduced fuel consumption costs by a remarkable 46%. Coupled with Blade Batteries, these models significantly enhance safety performance. Additional technological breakthroughs, such as the full-temperature intelligent temperature control system, provide users with an even better driving experience. In March, Song PLUS DM-i sold nearly 40,000 units, while Song Pro DM-i sold over 30,000 units, making these two models standout successes in the mainstream household SUV market and the preferred choice for consumers in this segment.

From National SUV to Global Benchmark for New Energy SUVs

The Song Family models have not only garnered immense popularity in the domestic market but also received high recognition overseas. Of the 269,000 units sold in the first quarter, 88,500 were exported, accounting for over 30% of total sales. BYD's products are now available in over 100 countries and regions across six continents. In key markets such as the UK, Germany, France, Spain, Singapore, and Thailand, the Song Family's sales have surpassed those of Tesla.

BYD's overseas expansion is gathering momentum. In early April, the Song PLUS DM-i, Seal, and Sea Lion 07EV became the first three models to enter Switzerland, the heartland of Europe. Relying on their robust technological strength, these models are penetrating high-end consumer markets, demonstrating the strong competitiveness of Chinese brands on the international stage.

"Core Technology + Globalization Strategy: A Dual Symphony

From challenging Japanese hybrid dominance to breaking European and American safety biases, the Song Family is driving industry transformation through continuous technological iteration. With BYD's relentless investment in new energy vehicle technology and accelerated global capacity expansion, this super IP, embodying the essence of China's intelligent manufacturing, is crafting a new paradigm for the SUV market in the new energy era.