On September 27th (Beijing time), A-shares continued to surge, and the Shanghai Stock Exchange's trading system crashed for a while. By the close, the Shanghai Composite Index surged 2.89%, the Shenzhen Component Index surged 6.71%, and the ChiNext Index surged 10% (not counting the limit up, after all, ChiNext stocks can rise by 20%). The total transaction volume reached 1.46 trillion yuan, an increase of 289.3 billion yuan from the previous trading day.

In the past week, the Shanghai Composite Index surged 12.81%, the Shenzhen Component Index surged 17.83%, and the ChiNext Index surged 22.71%, setting the largest weekly gain in recent years! Today, there are 5,226 stocks that have risen, of which 138 stocks have reached the limit up, while only 96 stocks have fallen, with only 3 stocks having fallen to the limit down.

It can be seen that while the index surges, the market's earning effect is excellent. Investors have expressed their desire to cancel the National Day holiday to avoid missing out on earning opportunities! Nonono, the red envelopes distributed by the stock market are meant to be spent, and the National Day holiday is for investors to have time to spend their money. After all, consumption is one of the three engines driving economic growth! With real estate unlikely to change people's perceptions in the short term, the second largest consumption category after housing – automobiles – is expected to see a significant boom during the National Day holiday. Maoge, a Douyin blogger, said that since the stock market surge this week, there have been two major trends in people inquiring about buying cars:

1. More inquiries: The number of inquiries has increased by 30%.

2. Higher inquiry prices: The price range has risen from tens of thousands to two to three hundred thousand yuan. If what Maoge said is true, it indicates that the earning effect of the stock market can indeed stimulate consumption, and automobiles are the best vehicle for this type of consumption, without a doubt.

To promote automobile consumption, policies such as tax exemptions, purchase subsidies, and trade-in subsidies have emerged and continued to escalate. In 2023, the automotive industry surpassed the real estate industry to become China's largest industry and overtook Japan to become the world's largest automobile exporter. In 2024, automobile exports continue to grow. China, of course, hopes that the automotive industry will continue to grow, as automobiles can be sold globally, unlike real estate. However, the current tariff issue that needs to be addressed can only be resolved through local production.

Returning to the topic of an automobile consumption boom during the National Day holiday, it is possible that more people will buy cars, with higher budgets, and that new energy brands priced between 200,000 and 300,000 yuan will benefit the most. The surge in the stock market before the National Day holiday has created a strong earning effect, which could make automobile consumption, already known as the "golden September and silver October," even more popular.

To embrace the golden September and silver October, automakers have prepared a large number of new vehicles. According to incomplete statistics, over 40 new models will be launched in September alone, a significant number considering there are no major auto shows during this month. Let's take a look at some of the new models: BYD, the king of new energy vehicle sales, has launched five models in September: the 2025 Han EV and DM-i, Sea Lion 05DM-i, second-generation Song Pro DM-i, Denza Z9GT, and the Denza Z9GT, which BYD has high hopes for in its push into the premium market. These new models and the Denza Z9GT, which are BYD's mainstay vehicles, will further solidify BYD's monthly sales of 500,000 vehicles.

There are also several models primarily targeting the Tesla Model Y: Ledo L60, Zeekr 7X, IM Motors R7, AITO 07, and IM Motors LS6. It remains to be seen whether these models can pose a challenge to the Model Y and capture part of its market share, but it is believed that they will primarily compete for the traditional gasoline-powered vehicle market. Chinese autonomous brands have also introduced several heavyweight models: Lynk & Co Z10, SAIC MG's new-generation MG5, Hongqi's 2025 H5, Changan CS75 PLUS, Chery's 2025 Tiggo 8 PLUS and Tiggo 8 PLUS C-DM, 2025 Tiggo 9 and Tiggo 9 C-DM, Haval H6 Classic, second-generation Haval H9, 2025 Voyah Dreamer, and WENJIE M9 five-seater version, among others.

Joint venture brands have not given up and are still making efforts. Some important joint venture models include Mercedes-Benz's 2025 long-wheelbase C-Class, SAIC Volkswagen's all-new Passat, FAW Toyota's 2025 RAV4 and 2025 Harrier, Buick's all-new Envision PLUS, and Cadillac's 2025 XT5. With the stock market surging and investors earning money, automakers have prepared plenty of new products. Now, let's see how each automaker performs during the National Day Golden Week!