Currently, Chinese tour guide robots are being progressively integrated into scenic spots, parks/gardens, ancient cities and towns, urban squares, and various other venues. Sales are expanding annually, and the number of operational tour guide robots in scenic spots continues to rise.

Tour guide robots in scenic spots are service robots equipped with electric drive systems, positioning systems, remote control systems, ultrasonic obstacle avoidance systems, and human-computer interaction systems. They are utilized in scenic spots, parks/gardens, ancient cities and towns, urban squares, and other locations to provide tourists with services such as navigation, automated guided tours, and multilingual commentary.

As China's economy grows, there is an increasing demand for spiritual culture among the populace, leading to an overall increase in tourism expenditure. Traditional group tours are gradually shifting towards personalized travel. The diversification and youthfulness of travel are influencing the operational models of major travel agencies and scenic spots. In the new era of the Internet of Things, smart tourism has emerged as a new favorite for tourist services in scenic spots, driving the market application of tour guide robots.

Currently, Chinese tour guide robots are progressively being deployed in scenic spots, parks/gardens, ancient cities and towns, urban squares, and other areas. Sales are expanding annually, and the number of operational tour guide robots in scenic spots continues to rise. According to the "2025-2029 In-depth Market Research and Development Prospects Report on the Tour Guide Robot Industry in Scenic Spots" released by the New Thinking Industry Research Center, sales of tour guide robots in Chinese scenic spots amounted to RMB 55 million in 2023.

From a production perspective, due to the high technical threshold in the field of tour guide robots for scenic spots, enterprises with advanced technology can more swiftly launch new products to meet market demand, gain a competitive edge, and secure a higher market share. At present, there are few domestic tour guide robot enterprises operating in scenic spots, with notable enterprises including Beijing Jiuxing Zhiyuan Technology Co., Ltd., Changzhou Woye Information Technology Co., Ltd., Jiangxi Changda Technology Co., Ltd., and Nanjing Kangmi Robotics Co., Ltd. Market competition is relatively relaxed.

Domestic manufacturers of tour guide robots for scenic spots generally adopt two marketing models: outright purchase sales and cooperative business models. Outright purchase sales involve scenic spots directly purchasing tour guide robot products, but subsequent maintenance and upgrades still require payment to the manufacturer. The cooperative business model, on the other hand, involves tour guide robot manufacturers deploying robots in scenic spots free of charge and being responsible for subsequent maintenance and upgrades. The scenic spot or partner is responsible for daily operation and management, and revenue is shared between the manufacturer and the scenic spot or partner in proportion. Currently, domestic manufacturers of tour guide robots for scenic spots predominantly adopt cooperative business models with scenic spots.

In the future, with the widespread application of 5G and the continuous advancement of the digitization of the tourism industry, contactless robot guided tours and commentary will become a major trend in tourism services. Additionally, as technology continues to progress and new solutions emerge, the learning and adaptability of robots will further improve, enabling them to better adapt to complex tourism environments. Based on this, it is anticipated that the market for tour guide robots in scenic spots will expand further in the future, potentially attracting more influential enterprises to join and propel the development of the tour guide robot industry in scenic spots.

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