Its products have been exported to more than 160 countries and regions worldwide.

This article is originally created by IPOzaozhidao

Author | Stone Jin

WeChat Official Account | ipozaozhidao

According to IPOzaozhidao, Shenzhen Leqi Innovations Co., Ltd. (hereinafter referred to as "Leqi Innovations") signed a coaching agreement with Guotai Junan Securities on October 23, 2024, officially launching the A-share IPO process.

Founded in 2010, Leqi Innovations, as a global imaging scene innovation product manufacturer, is committed to providing supportive products and solutions such as support and stabilization, lighting and control, and imaging power supply for global imaging creators.

Among them, SmallRig is the core brand under Leqi Innovations, encompassing five major product lines: camera support and stabilization, smartphone support and stabilization, lighting and control systems, mobile power supplies, and the one-stop studio solution product "Grid Room". With over 700 individual products in total, it enhances image quality by empowering the main imaging device, creating a professional, convenient, and efficient imaging creation experience for users. As of now, Leqi SmallRig's products have been exported to more than 160 countries and regions worldwide, widely used in live streaming, VLOGs, short videos, documentaries, Hollywood blockbusters, and other fields.

From a developmental perspective, SmallRig originally started with camera support products. In the process of gradually expanding its product categories, it has formed a product development and market supply model of "multi-category, high frequency, small batches, semi-customization", along with a corresponding supply chain operation capability. It has also pioneered a "fast manufacturing" model suitable for niche market export brands. Based on the "fast manufacturing" model, SmallRig has achieved a supply capacity of launching 1.6 new products per day, iterating 300 to 400 products annually, and achieving a business closed loop from development to market launch in as fast as 45 days for new products, forming characteristics of full-scene, full-ecology, full compatibility, and fast manufacturing.

Furthermore, as a brand "born global", SmallRig has an overseas market share exceeding 80%. Its DreamRig user creative customization platform has now gathered over 4 million users worldwide, nearly a thousand professional photographers, and frontline photography equipment manufacturers.

According to an earlier disclosure by Leqi Innovations' founder Zhou Yang, the company's revenue exceeded RMB 1 billion in 2023, maintaining a 45% growth rate for three consecutive years, and plans to continue maintaining a growth rate of over 45% this year.

Since its establishment, Leqi Innovations has received investments from institutions such as Tiantu Capital, Unicorn Group, Fengyuan Capital, Zhongding Capital, and Haochen Capital.

This article is originally written by the public account IPOzaozhidao (ID: ipozaozhidao). For reprints, please contact Uncle C.