Xiaomi's latest product launch event on February 27 garnered widespread attention from both industry insiders and outsiders. The highly anticipated SU7 Ultra made its official debut with a price tag of RMB 529,900, leaving many to wonder if it's a steal. This vehicle not only represents a significant leap in power performance and battery technology but also showcases Xiaomi's strategic positioning and ambitions in the high-end electric vehicle market.

According to official data, the SU7 Ultra mass production version boasts a "dual V8s+V6s three-motor all-wheel drive system" with a maximum output power of 1,548 horsepower. The car achieves a 0-100km/h acceleration in just 1.98 seconds, 0-200km/h in 5.86 seconds, and 0-400m in 9.23 seconds, with a top speed exceeding 350km/h.

In terms of battery technology, the SU7 Ultra is equipped with a CATL Kylin II racetrack-specific high-power battery pack, supporting a maximum charging rate of 5.2C and a peak voltage of up to 897 volts. It can charge from 10% to 80% in just 11 minutes, ensuring the perfect blend of peak performance and practical range. The synergy of high-speed charging and high-power output caters to high-performance driving needs while providing a robust guarantee for a racetrack-level experience.

The innovations in motor and battery technology of the Xiaomi SU7 Ultra underscore Xiaomi's leading position in vehicle performance tuning and electric control system integration. Compared to traditional fuel supercars, this electric vehicle not only offers the advantage of zero emissions but also demonstrates high technical prowess in terms of instant power and responsiveness.

Since the launch of Xiaomi SU7 in March 2024, its market performance has been nothing short of remarkable, even becoming a benchmark for others to follow. Retail data shows that by the end of 2024, cumulative sales of SU7 had surpassed 139,000 units, reaching almost 140,000 units in just eight months since its debut. Such achievements are commendable for a technology company new to the automotive industry.

According to Xiaomi's official data, the order volume for the Xiaomi SU7 Ultra mass production version exceeded 6,900 units within 10 minutes, indicating robust consumer demand for the high-performance variant. Lei Jun, CEO of Xiaomi Group, also made a bold prediction for 2025 during a New Year's Eve livestream, aiming to deliver 300,000 new vehicles across the entire series, with an annual sales target of 10,000 units for the SU7 Ultra. While selling 10,000 units annually for a high-end model priced around RMB 500,000 is ambitious, comparing it to sales data of models like the Porsche Taycan in the domestic market (Taycan sold only 1,829 units in 2024 and 4,208 units in 2023) underscores Xiaomi's greater aspirations.

Since venturing into the automotive industry, Xiaomi has impressed with its rapid progress. IZHIJIA believes that Xiaomi's success in such a short period is due to its brand influence, precise product positioning, high cost-effectiveness, and Lei Jun's personal charisma. The pre-orders for the SU7 Ultra also reflect the growing market demand for high-performance electric vehicles, particularly among young consumers who seek the perfect blend of technology and performance.

To further expand its market share, Xiaomi Automobile plans to launch the YU7 model between June and July. As an "extended product" of the SU7, the YU7 retains the technological and sporty design of the SU7 but features a larger body size to cater to more market segments.

In terms of power configuration, the YU7 may offer two options: a single-motor version and a dual-motor version. The single-motor version comes with a TZ220XY110 drive motor, delivering a maximum power of 235kW, supplied by Suzhou Inovance United Power Systems Co., Ltd., and paired with a lithium iron phosphate battery from Taizhou BYD Battery Co., Ltd. The dual-motor version employs a dual-motor system with 220kW and 288kW in the front and rear, respectively, totaling a maximum power of 508kW (691 horsepower), equipped with CATL's ternary lithium battery. This product layout will establish a comprehensive product matrix for Xiaomi Automobile, spanning from entry-level to high-end markets, further bolstering its market competitiveness and reach.

The launch of the YU7 will not only fill gaps in Xiaomi's product line but also become a significant source of incremental sales in the future. Xiaomi is achieving a comprehensive transformation from a high-end technology-driven company to a full-series product ecosystem through a diversified product strategy, which undoubtedly strengthens its position in the fiercely competitive new energy vehicle market.

In fact, since announcing its foray into the automotive industry in March 2021, Xiaomi Group has invested heavily in this sector. The initial investment of RMB 10 billion and a planned investment of up to USD 10 billion over the next 10 years underscore Xiaomi's determination and confidence in the electric vehicle market. Lei Jun revealed that from 2021 to 2025, the expected R&D investment over five years will reach RMB 105 billion, with R&D investment in 2025 alone amounting to RMB 30 billion, a quarter of which will be allocated to AI and related businesses. These figures demonstrate that Xiaomi prioritizes technological innovation and continuously fortifies its competitive edge in cutting-edge areas like intelligent driving, battery management, and the Internet of Vehicles.

With technological research and development advancing, Xiaomi Group's market performance has also been impressive. As of the close of Hong Kong stocks on February 27, Xiaomi Group's share price was HK$52.8, valuing the company at HK$1.33 trillion. Currently, Xiaomi not only leads in market value within the domestic automotive industry but also ranks third globally, behind only Tesla and Toyota. This achievement underscores Xiaomi's growing discourse power and influence in the global new energy vehicle market through cross-border innovation and industrial integration.

IZHIJIA believes that substantial R&D investment not only provides robust technical support for Xiaomi Automobile but also lays a solid foundation for future product iterations and ecosystem development. With the continuous maturation of artificial intelligence, the Internet of Vehicles, and intelligent driving technology, Xiaomi is poised to achieve a comprehensive upgrade from hardware manufacturing to an intelligent travel ecosystem in the coming years, further cementing its position in the global high-performance electric vehicle market.

Competition in the new energy vehicle sector has never been fiercer. Traditional luxury brands, represented by the Porsche Taycan, as well as new players like Tesla and NIO, occupy leading positions in their respective market segments. However, the release of the Xiaomi SU7 Ultra injects new vigor into this landscape. With its superior power system, cutting-edge charging technology, and strong brand appeal, Xiaomi is challenging the traditional luxury vehicle market with a fresh perspective, striving to make breakthroughs in the high-performance electric vehicle sector.

Xiaomi's latest release not only showcases its technological and performance prowess but also marks a transformation from a single product to a full-series product ecosystem through precise market positioning and a diversified product strategy. In the future, with the successive launch of new models like the YU7, Xiaomi is expected to further expand its market share and achieve leapfrog development, evolving from high-end electric vehicles to an intelligent travel ecosystem. Xiaomi's significant R&D investment and continuously optimized AI system will provide it with a sustained technological advantage. As the global new energy vehicle market enters a phase of rapid growth, Xiaomi is poised to achieve larger-scale deliveries and a comprehensive enhancement of brand influence in the coming years by continuously refining its product matrix and enhancing service experiences.

As a technology giant with roots in consumer electronics, Xiaomi is actively expanding into the automotive field by leveraging its strengths in smart hardware and the Internet ecosystem. This cross-border innovation not only offers consumers a novel product experience but also challenges the established norms of the traditional automotive manufacturing industry to a certain extent. Xiaomi's success in the automotive sector ultimately stems from its adherence to the "technology-driven business" philosophy. From top-tier electric drive systems to efficient battery management, to intelligent driving systems and the Internet of Vehicles ecosystem, Xiaomi is constructing an automotive ecosystem centered on technological innovation through a comprehensive and multi-layered technical approach. This new model, supported by data, AI, and smart hardware, may lead future trends in the automotive industry.

In fact, Xiaomi also excels in marketing promotion and brand marketing. The sales performance and pre-order popularity within just a few months fully reflect the pent-up market demand for high-performance and intelligent electric vehicles. Compared to traditional luxury brands, Xiaomi attracts a significant number of young consumers who seek technological and performance experiences with its lower entry price and exceptional cost-effectiveness, which will undoubtedly drive a reshuffle in the entire high-end electric vehicle market landscape.

The unveiling of Xiaomi SU7 Ultra not only signifies another technological breakthrough by Xiaomi in the new energy vehicle sector but also embodies its strategic approach of spearheading industrial transformation through technological innovation. From power performance to charging technology, to a diversified product layout and substantial R&D investment, Xiaomi is challenging the global high-performance electric vehicle market with a fresh perspective. For the entire industry, this is not just a competition of technology and concepts but also heralds more cross-border innovations and ecological reconstructions in the future automotive market.

In the future, while continually refining its product ecosystem, Xiaomi will rely on its substantial R&D capabilities and continuously optimized AI system to achieve a strategic upgrade from a single model to a full range of products. With the successive launch of new models like the YU7 and the continuous maturation of related technologies such as intelligent driving and the Internet of Vehicles, Xiaomi is expected to not only dominate the domestic market but also establish a new global benchmark emphasizing both technological innovation and quality assurance in the coming years.