With just over a month left before the end of the year settlement, all automakers are striving to meet their sales targets for this year. As a leader in the electric vehicle industry, Tesla has reduced the price of its popular Model Y by 10,000, kicking off a year-end price war, and gasoline vehicle companies have quickly followed suit.

Tesla may not meet its sales target this year. In the first three quarters of this year, it delivered 1.294 million vehicles, a year-on-year decrease of 2%. Elon Musk, the founder, hopes to achieve sales growth this year. With just over a month left, price reductions and promotions have become the most effective means for the company to achieve Musk's goal.

Compared to Tesla, Chinese electric vehicle companies have been engaged in a price war since the beginning of this year. Leading Chinese electric vehicle companies have substantially reduced the prices of their models by 40,000 to 90,000 yuan since the beginning of the year. This significant price reduction has boosted their sales, with monthly sales once exceeding 400,000 units, setting a new monthly sales record.

This automaker initiated the electric vehicle price war because the domestic electric vehicle market has reached a stage where the big fish eat the small fish. Stronger players have a scale advantage and lower costs, and price wars can accelerate the elimination of weaker players. In fact, one electric vehicle company announced a production halt earlier this year, and recently another saw a massive exodus of employees, leaving only a few dozen remaining.

The domestic electric vehicle market has been developing for nearly a decade. The previous batch of electric vehicle companies that relied too heavily on subsidies has long been extinguished in history. Most of the many electric vehicle companies that still exist are still incurring losses, with only a limited number of companies making profits. They will further eliminate these weaker electric vehicle companies through price wars.

In the face of the electric vehicle price war, gasoline vehicle companies will naturally not sit idly by. Many gasoline vehicle companies have also chosen to follow suit, with several companies significantly reducing prices to further boost sales and meet their sales targets for this year.

This year has been challenging for gasoline vehicle companies. With the rapid growth in electric vehicle sales, electric vehicles now account for more than 50% of the market, making gasoline vehicles a minority. This has led to a decline in sales for many gasoline vehicle companies.

Most gasoline vehicle companies have chosen to respond by reducing prices. The Toyota Camry and Honda Accord have unprecedentedly dropped to around 120,000 yuan. Recently, Volkswagen also reduced the price of one of its models, the Weiran, to 199,900 yuan, a reduction of 90,000 yuan from the previous price, in an effort to increase sales.

For gasoline vehicle companies, there was a glimmer of hope in October this year. The sales of gasoline vehicles increased at a faster rate month-on-month compared to electric vehicles, indicating that consumers have regained enthusiasm for gasoline vehicles. Further price reductions at this time are expected to attract more consumers to the gasoline vehicle camp.

In addition to reducing the prices of gasoline vehicles, gasoline vehicle companies are also aggressively entering the electric vehicle market. For consumers, these automakers offer products with higher safety, better quality, and more reliable after-sales service. This has propelled companies like GAC, Changan, and Geely into the top six in the electric vehicle market.

Under such circumstances, it is undoubtedly a good time for consumers to buy a car. Purchasing a car at this time allows them to obtain their desired vehicle at a more affordable price, whether it is an electric vehicle or a gasoline vehicle. Buying a car now also allows them to drive back to their hometowns during the Spring Festival, avoiding the hardships of long-distance travel.

This winter will once again see industry debates on the merits of gasoline vehicles versus electric vehicles. In winter, the range of electric vehicles is significantly reduced, and charging times are extended, making the experience of electric vehicles less favorable during this season. This is, of course, advantageous for gasoline vehicles. Will gasoline vehicles be able to counterattack and take advantage of this situation? Let's wait and see.