Introduction | Lead

GAC Motor is an automaker that excels in every market segment it enters. With the GS4 model, it created a "legend" as the fastest-growing independent brand. Later, it broke the monopoly of joint ventures in the high-end MPV market and now firmly holds the top spot in China's luxury MPV sales, creating another "legend". Building on this success, GAC Motor launched the S7, a high-end SUV, to seize the opportunity in advanced intelligent driving, and will fully leverage its new platform, new technologies, and new full-category models to create a "new legend".

Produced by | Heyan Yueche Studio

Written by | Zhang Dachuan

Edited by | He Zi

Total words: 2738

Reading time: 4 minutes

As the first model of GAC Motor's new EV+ new energy platform, the S7 stands out at the Guangzhou Auto Show with its high design and technology. It is not only the first mass-produced model of GAC Motor's latest third-generation design language but also its first high-end intelligent driving model. Starting with this large five-seat intelligent driving SUV, GAC Motor has fully kicked off its accelerated transformation into a new energy technology enterprise.

By 2025, GAC Motor will launch four high-end intelligent driving cars, fully leveraging its new EV+ energy platform to introduce a full range of sedans, SUVs, and MPVs, aiming for new heights.

△The S7 fully kicks off GAC Motor's transformation into a new energy technology enterprise

With the "self-research + cooperation" dual insurance, aiming to "dominate" in the technology battle

Currently, many automakers are engaged in a price war in the automotive market, but this is not a long-term solution. Automakers must rely on leading technology to go further. Facing the future era of intelligent electricity, GAC Motor is fully prepared, significantly increasing its chances of winning in the technology battle through both self-research and cooperation.

To establish a solid footing in the fiercely competitive domestic new energy vehicle market, having a technology platform with strong versatility and scalability is essential. GAC Motor has long been aware of industry trends and has devoted itself to building EV+, which will become its weapon in future battles in domestic and international markets.

△The EV+ platform has considered the needs of sedans, SUVs, MPVs, and their derivative models from the beginning of its design

In terms of coverage, the EV+ new energy platform can provide four power modes: EV, PHEV, REEV, and HEV. It can also accommodate the development of fuel models for overseas markets and realize multiple drive modes such as front-wheel drive, rear-wheel drive, and four-wheel drive, including dual-motor and triple-motor solutions for four-wheel drive. In addition, the EV+ new energy platform has considered the needs of sedans, SUVs, MPVs, and their derivative models since its inception. With these capabilities, GAC Motor is fully equipped to quickly create various models based on the needs of consumers in different markets.

It is worth mentioning that as the first model of the new EV+ new energy platform, the S7 can achieve both extended-range and plug-in hybrid modes in one vehicle. The biggest advantage of this approach is that consumers can completely eliminate the risk of stalling when driving extended-range vehicles on highways and avoid the pain point of high fuel consumption during battery depletion.

In terms of driving fun and safety, the EV+ new energy platform achieves a dual focus. The Juxing intelligent control chassis, equipped with advanced technologies such as active preview multi-chamber air suspension and Kunlun turn, reduces chassis impact by 29%, comparable to million-yuan luxury cars, and improves steering sensitivity by 25%, while meeting the most stringent safety standards worldwide. Unlike some new forces that often neglect product safety in pursuit of driving fun, GAC Motor focuses on both aspects and excels in both.

△The S7 will achieve both extended-range and plug-in hybrid modes

Currently, automotive market competition is gradually shifting from the first half of electrification to the second half of intelligence. GAC Motor is not only fully armed in the field of new energy, possessing full-stack self-developed new technologies, but also adopts a "dual insurance" strategy of self-research and Huawei technology in the field of intelligent connectivity. Through strong cooperation, it ensures its position in the first tier in the domestic and even global intelligent connectivity field. In terms of self-research, GAC Motor has created ADiGO SPACE smart cockpit and ADiGO PILOT intelligent driving based on the EEA3.0 Xingling electronic and electrical architecture. At the same time, GAC Motor has also opened its doors to introduce Huawei's HarmonyOS cockpit and Huawei Kunlun Intelligence, which will help GAC Motor further expand its competitive advantage in the intelligent racetrack.

Leading product insights based on consumer needs, always brave and skilled in the automotive market

From insight into the SUV market opportunities in the early stage of entrepreneurship, GAC Motor once created a "legend" of the fastest development of independent brands with models like the GS4. Not limited to its advantages in the SUV field, GAC Motor has insight into new market demands, dares to blaze new trails, ventures into the MPV field, creates a diversified product matrix, forms the "only domestic" and most diverse MPV team, and becomes the MPV expert who understands the Chinese best, breaking the monopoly of high-end MPVs by joint ventures.

△GAC Motor once created a "legend" of the fastest development of independent brands with models like the GS4

As we all know, the domestic mid-to-high-end MPV market has been dominated by joint ventures, including American brands like Buick GL8 and Japanese brands like Toyota Sienna and Granvia, which are leaders in their respective segments. GAC Motor has created a top MPV product line consisting of the GAC NE E9/E8 and GAC M8/M6, rapidly opening up the MPV market. Over seven years, the cumulative sales of the GAC MPV family have approached 700,000 units. As of October 2024, the GAC luxury MPV family, consisting of the GAC NE E9/E8 and GAC M8, has ranked first in China's luxury MPV sales for 72 consecutive months.

△The GAC luxury MPV family ranks first in China's luxury MPV sales

Why has GAC Motor been able to stand out in the competitive MPV market? GAC Motor keenly observes consumer needs and deeply understands that Chinese people have always valued family reunion and affection. MPVs that can accommodate multiple family members traveling together are the best choice for Chinese families, and GAC Motor has worked hard in this direction. Adhering to the concept of "respecting every passenger in the car," GAC Motor devotes itself to creating each MPV model, providing a high-quality driving experience with innovative technology. For example, in response to safety hazards in the third row of MPVs, GAC Motor has innovated a 360° airbag matrix to protect each passenger. For the elderly and children, it has created an industry-first windless health air conditioner. GAC MPVs are perfectionists in pursuit of details, truly making every seat the center. Moreover, GAC Motor has always strived for excellence in quality, winning the J.D. Power China Initial Quality Study (IQS) champion for eight consecutive years, setting a record for Chinese brands. At the same time, the good reputation of "GAC quality" helps GAC products maintain a high resale value. According to the "2023 China Automobile Depreciation Report" released by the China Automobile Dealers Association, GAC Motor successfully topped the independent brand ranking with a three-year resale value of 64.28%. These factors are interconnected, forming a virtuous circle, allowing GAC Motor to continuously create "legends."

From being at the forefront of the SUV market to becoming a mainstream brand in the MPV market, GAC Motor has mastered the secret to creating hit models in the domestic market. Behind this success is GAC Motor's keen insight into market changes, its proactive approach to technology and product innovation, and its commitment to continuously creating high-quality products that meet consumer needs, bringing new experiences to consumers. Currently, the automotive industry is undergoing significant changes. Since July this year, electric vehicles have accounted for more than fuel vehicles in the market for four consecutive months. In addition to electrification technology, intelligent technology is gradually becoming a moat for major automakers.

With comprehensive changes in its new platform, new technologies, and new products, GAC Motor is set to launch the S7 as a masterpiece from the new starting point of "7" and join the "7" group battle. Building on its successful experience in the MPV market, GAC Motor will actively deploy from new platforms, new technologies, and new products by 2025. With comprehensive intelligent driving, four cars will be launched simultaneously, fully leveraging resources to accelerate its transformation into a new energy enterprise and rejuvenate its brand, further meeting the diversified needs of consumers.

"New GAC" is one of the main forces implementing the "Panyu Action" plan

At the Guangzhou Auto Show, GAC Group announced its three-year "Panyu Action" plan. By 2027, GAC Group will successively launch 22 new models, fully covering all mainstream new energy power forms such as pure electric, extended-range, and plug-in hybrid, and will challenge the sales of 2 million self-owned brand vehicles throughout the year. Among them, GAC Motor shoulders a heavy responsibility as one of the main forces driving GAC Group's new plan. Through in-depth cooperation with Huawei, it will launch three new series of models: mid-to-high-end SUVs, MPVs, and sedans, all equipped with Huawei's advanced intelligent driving technology, launching a more aggressive attack on the automotive market.

△GAC Motor is one of the main forces driving GAC Group's new plan

GAC Motor's heavy presence at the Guangzhou Auto Show signals that it will no longer be just a traditional automotive design and manufacturing company. A "new GAC" has emerged. 2025 is considered the year of escalated competition in advanced intelligent driving. GAC Motor has long been aware of market changes and is fully prepared. The new EV+ platform and the double insurance in the field of intelligent connectivity will safeguard the simultaneous launch of four cars next year. GAC Motor will embark on a year of comprehensive intelligent driving breakthroughs, kicking off a wave of new model launches. By continuously creating new platforms, new technologies, and new products, GAC Motor will continuously enhance its competitiveness, possessing both hard and soft power, which is bound to push its sales to a new level. At the same time, through the dual drive of self-research and cooperation, GAC Motor has a clear advantage in the advanced intelligent driving field, accelerating its transformation into a new energy technology company. It will become a pacesetter for GAC Group's future development and a model for high-quality development among Chinese automakers.

Review

With the support of the EV+ platform, the double insurance in the field of intelligent connectivity, and GAC Group's full efforts to develop independent brands, GAC Motor is accelerating its transformation into a new energy technology enterprise. Starting anew, everything is for a better and worry-free driving experience for users. Through active deployment in new platforms, new technologies, and new products, it will create a "new legend" in the era of intelligent electricity.

(This article is originally created by Heyan Yueche and cannot be republished without authorization)