In a melee, firing shots at each other is more important than defending for survival

06/25 2024 397

Since last year, it seems that China's auto market has entered a brand-new "era" - the "public opinion war" era. Indeed, in the past, car companies were busy building cars, working hard, and at most, issuing statements to clarify misunderstandings.

But nowadays, this public opinion war is like a duel between martial arts experts in wuxia novels, evolving from simple "verbal disputes" to "subtle methods", and even occasionally engaging in "direct confrontations." The scene is even more exciting than the Hua Shan Sword Fight in "The Smiling, Proud Wanderer".

The reason behind this is simple. We all know that the automotive market is currently undergoing a significant transformation, with new technologies and concepts such as new energy vehicles, intelligent driving, and internet-connected cars emerging in an endless stream, overwhelming car companies.

In this wave of transformation, every car company is standing on a tightrope, and a slight slip could lead to a fall into the abyss. Therefore, everyone is walking on thin ice, carefully maintaining their market position.

However, the market is limited, and there's only so much to go around. If one company gains more, another must lose. This has naturally intensified the conflicts between car companies.

Those past grudges, which we thought would be forgiven over time, have suddenly ignited like a spark in this critical moment of "to be or not to be."

Recently, several car companies have started engaging in subtle attacks and direct confrontations. It's hard for us outsiders to determine who's right and who's wrong in this matter. After all, each car company has its own position and interests, and everyone wants to secure a larger share in this transformative era.

Therefore, we can only be spectators, watching the commotion and enjoying the spectacle.

However, despite the constant disputes between car companies, we must understand a truism: as part of a commercial society, the ultimate goal of car companies is to stay on the table. Staying on this table is not an easy feat. It requires technology, capital, market share, reputation... lacking any one of these is unacceptable.

Therefore, although the subtle war between car companies is fierce, defending oneself and surviving is the most crucial.

Think about it, if a car company only focuses on arguing with others while neglecting its own technological research and development, product quality, and market promotion, can it still survive in this competitive market? Definitely not!

Therefore, car companies must understand that rather than spending energy on arguing with others, they should focus on enhancing their own strengths. Only by doing so can they remain invincible in this transformative era.

Of course, this does not mean that car companies cannot compete anymore. Competition is an inevitable product of a market economy and a driving force for continuous progress among car companies.

However, competition also needs to have a degree. Excessive competition not only consumes the energy and resources of car companies, but also puts the entire industry in a state of disorder. So, car companies need to learn how to maintain rationality and restraint in competition in order to promote the healthy development of the entire industry.

Of course, as spectators like us, it's quite interesting to watch the internal competition between car companies. After all, this kind of commercial dispute is even more exciting than those palace drama and spy drama! However, we also need to have some tolerance, don't be misled by these disputes.

We need to understand a truth: business competition belongs to business competition, but the ultimate goal is still to promote the development and progress of the entire industry. So, we need to approach these disputes with a rational perspective and not be swayed by emotions to make judgments.

In fact, the internal competition between these car companies is also quite interesting. You see, some car companies are like martial arts experts, each move seems so calm and effortless; Some car companies, on the other hand, are like passionate young people who rush forward and fight fiercely with others whenever they have the opportunity.

However, these car companies also need to understand one truth: in this era of change, only by continuously improving their own strength, maintaining rationality and restraint, can they stand undefeated in this fiercely competitive market.

So, let's not take it too seriously as spectators. After all, the disputes between these car companies are just like those small conflicts in our daily lives, which are difficult to avoid. We need to learn to approach these disputes with a tolerant attitude and not be influenced by emotions.

At the same time, we must also understand a truth: in this era of change, only by continuously improving our own strength, maintaining rationality and restraint, can we stand invincible in this fiercely competitive market.

In short, although the "internal competition" in the Chinese car market is fierce, we must also understand one truth: survival on the defensive is the most important thing. Car companies must learn to maintain rationality, restraint, and continuously improve their strength in competition in order to stand invincible in this era of change.

And as spectators, we also need to approach these disputes with a rational perspective and not be influenced by emotions. Only in this way can we grow and progress together in this era full of change and opportunities!

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